Login E-Commerce Success Strategy
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Update: 2023.08.17
Curriculum
- 01 Define digital marketing and e-commerce 45:00
- 02 Understand digital marketing and e-commerce 40:00
- 01 Recognize strategies to build brand awareness 40:00
- 02 Explain the purpose of SEO and essential SEO terms 35:00
- 03 Optimize website content for SEO 35:15
- 01 Define social media marketing 40:00
- 02 Write, design content for social media 35:00
- 01 Metrics for performance goals 35:00
- 02 Make adjustments to a marketing budget or strategy 30:40
- 03 Presentations on the progress of a marketing campaign 50:00
- 04 Homework
Lecturer Profile
Serena Fuentes
CEO, School of Management
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